Fender American Professional Series

Fender American Professional Series

Say goodbye to the New American Standard, and say hello to the all new American Professional series from Fender!

Kenny Wayne Shepherd Introduces the Fender American Professional Stratocaster

Starting at $1,399 with an elite molded case, these American Professionals are some mighty fine instruments! Here’s a quick rundown of what they’ve done to their instruments:

  • New “Deep C” Neck Shape
  • Narrow-Tall Frets
  • New V-Mod and Shaw pickups
  • Bridge Enhancements
    • Strat: Pop-In Arm
    • Tele: New Ashtray w/ Compensated Saddles
  • Genuine Bone Nut
  • Elite Molded Case

Fender American Professional Telecaster

New neck shape and frets feel great, new pickups sound sterling and bright. Telecaster has a new ashtray bridge design with compensated saddles, great playing design — come into Music 6000 to try Fender’s new American Professional series today!


Fender launched the American Standard Series of guitars and basses in 1987, and the collection has been Fender’s flagship line for serious artists and players for nearly 30 years. But it’s time to say goodbye! This 2017 Fender will be replacing the venerable line with the new American Professional Series.

What is the American Professional Series?

Combining Fender’s longstanding history of quality, handmade craftsmanship and industry innovation, the American Professional Series features 92 different guitars and basses and offers a number of unique enhancements.

Each guitar features rosewood and maple fretboards, and the series introduces three new colorways: Sonic Gray, Mystic Seafoam and Antique Olive. Other colors included in the series are Olympic White, Black, 3-Color Sunburst, Sienna Sunburst and the return of classic Butterscotch Blonde available only on Telecaster models.

What’s Happening to the American Standard Series?

For now, American Standard instruments are still available in select stores and online, but availability is limited as our dealers ramp up for the official launch of the American Professional line coming in January 2017.